As a footwear brand and creator of product, it’s our responsibility to ensure we tread as lightly as possible and operate in a way that is considerate and respectful of people and planet, with the aim to constantly improve and move towards a better and more circular approach to fashion.
DESIGNING FOR LONGEVITY
Consciously curated for us means that we’re committed to ensuring all the shoes we include in our collections have been carefully considered; with each last, toe shape and detail meticulously designed to ensure they remain elevated yet timeless, to be worn for seasons to come.
In setting up Bronwyn, it took creative director and founder Sarah over eight months to find a suitable factory that aligned with the values of our brand. Transparency and Environmental Impact were pivotal in factory selection. Sarah wanted to be able to work directly with the talented people that craft our shoes, and wanted to work with a factory that saw people and the planet as a primary focus.
We are fortunate to work alongside an incredible family owned Women’s shoe factory in Brazil. Our factory has a 4-Pillar SMETA accreditation and works alongside LWG and CSCB accredited tanneries. SMETA (Sedex Members Ethical Trade Audit) is a holistic business audit that encompasses all aspects of responsible business practices and uses the Ethical Trading Initiative (ETI) base code to monitor standards. It ensures the safe and fair working conditions for all employees, supports the factory to operate in an ethical and efficient way, and ensures environmental codes and best practices are adhered to including waste management, energy efficiency and water conservation. It also reviews the positive impact the factory has on the community in which it operates.
The tanneries our factory partners with are both CSCB (Brazilian leather certification of sustainability) and LWG (Leather Working Group) accredited tanneries meaning sustainable practises are adhered to in terms of the environment, the local economy and society. This includes fair labour practises, health and safety standards, and a focus on continually reducing environmental impact and creating better working conditions for their employees. It ensures there’s control of the leather and tracking from the origin source of raw material through to tanning and finishing, and restrictions on chemicals throughout. Water consumption and energy consumption is also managed with renewable energy sources as a focus. Every aspect of the leather tanning process is managed and reported on from raw material through to waste management and disposal.
We use recycled boxes in our packaging, and partially recycled tissue. We do not use any plastic in any of our packing or shipments. With local couriers we use compostable courier bags. When shipment production our aim is always to sea freight stock to New Zealand in order to reduce our carbon footprint.
In moving towards a more sustainable business model we want to be vulnerable and acknowledge that we are not perfect, but we’re excited about beginning our brand journey into sustainability. Here we will share our goals and let you know the dates that we have met them.
- Our goal is to only sea freight production to reduce carbon footprint.
- Our goal is to manufacture from a predominantly on-demand model, fulfilling orders with stockists before placing production orders with our factory, to ensure we’re not over producing goods
- A chic and timeless foundation colour palette ensures that our shoes can be paired with everything, season and season.
- Our goal is to establish a collection that uses deadstock or recycled leathers as part of our brand strategy.